百度和阿里巴巴两大互联网巨人的较量由来已久。从最初的百度联盟和阿里巴巴旗下广告联盟——阿里妈妈市场的争夺，到后来百度有啊和淘宝两大C2C网的较量。双方为了保护自己领域的市场优势地位，都采取过相应的手段。相比百度的流氓手段，阿里巴巴则更高明一些。
当第一中文搜索引擎百度宣布进军C2C领域时，淘宝则对百度进行了完全屏蔽。对外宣称“淘宝网对百度带来的流量做过分析，用户通过百度搜索主要是询价和查询商品评价，没有直接的交易量。淘宝网认为这些流量对淘宝的成交量是没有多的意义的，因此才会做出屏蔽。”
很显然，淘宝这个说法很牵强，可以说根本就是没人会相信这一点。从网络营销的理念来说，首先需要有流量，而流量能否转化成用户并参与买卖？以及之后这些用户能否二次、三次甚至多次消费？主要是看电子商务网站的经营能力。看看任何一家电子商务网站都疯狂的做广告，就知道流量是电子商务的根本。（当然有种特殊的情况，那就是当你已成这个行业的象征并掌握该行业的流通工具时。）
淘宝屏蔽百度的根本原因就是害怕百度的C2C。百度不可能没有做个详细的考虑和精确的数据分析，就贸然进入C2C。据百度提供的第三方数据显示，淘宝超过30%的外部流量是从百度获得的。搜索导入，能够让网民非常直接、快速地实现交易。就因为这个数据，及电子商务的市场前景，是百度进军C2C的最大动力。
聪明的阿里人，洞悉市场规律、顺势引导，以四两拨千斤之法使电子商务进入了另一个定律——谁掌握支付工具谁就在该行业居领导地位。阿里人抛弃了搜索引擎这个外部流量，利用阿里妈妈广告联盟、淘客等方式，让千千万万的站长、普通网民为其推广，并从中赚钱提成。
同时阿里巴巴加强投入电子商务的各环节建设，包括物流、货源、支付工具等，把电子商务发挥的淋漓尽致。使得其模式可以被模仿，但是市场却无法被占据。
这样淘宝不仅不用依靠搜索引擎带来的流量，而且还可以在自己的平台上推出搜索推广及竞价排名，从所谓免费平台带来丰富的收入。
传统规律被打破，百度原来绝对的优势已淡然无存。不仅丢失了淘宝网店原来可能会在百度上投放推广的那些收入，更使自己的C2C百度有啊成为了鸡肋。这番较量百度可以说是赔了夫人又折兵。
尔后，百度利用自己的优势，对淘客网站和挂有阿里妈妈广告的网站进行了屏蔽。“淘客”网站，是指和淘宝网合作的个人网站。通过淘宝网开放数据接口(即淘宝客API)，第三方网站可加载淘宝店铺及商品信息，并通过推广收取一定佣金，最高佣金达商品成交额的50%。
淘宝是不怕百度，但这些淘客网站和挂有阿里妈妈广告的网站，要生存就要靠流量，而流量绝对部分（50%—90%）是搜索引擎带来的。百度这招太过毒辣，这样等于刨了这些站长们的祖坟，更想以此断了淘宝的根枝。这种不遵守游戏规则、搜索引擎原则的报复性行为，恰恰体现了失败者丑陋的嘴脸。
相比百度，腾讯则更加高明。腾讯这个拥有吸星大法，而崇奉拿来主义的家伙，从不创新，也不随意出手模仿，而是等待时机和业内发展规律。当一切利于己的时候突然出击，常给对手致命的打击。最近腾讯就拼命地推广财付通，因为他已经掌握了市场的规律，谁占有支付工具，谁就占据电子商务市场。
对此淘宝是否还有像当初胜百度的手段，还是等待腾讯做大呢？
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