2010年上半年互联网最热的是微博,目前最热的要数团购网。团购网相对来说行业门槛低以,而且用户有着强烈的需求,由用户需求带动着团购网站数量爆发式的增长。
看到专业团购网(比如 美团网 www.meituan.com)的成功。第一批试水团购网的是地方生活服务类的网站,比如58同城网的58团购 t.58.com;大众点评网的点评团 t.dianping.com 等。这些网本身的服务与团购网比较接近。
而随着搜狐、新浪和腾讯三大门户网推出的团购网后,火得不能再火的团购网站终于盼来了门户网站的共同垂青。门户网站做团购最终要的便是可以充分利用自身的平台优势,尽管团购的未来尚不明朗,但如果不对这个领域进行投入,则有可能失去未来的这座“金矿”。
在微博争夺战中败下来的搜狐网,这次则是四大门户第一个出手的。6月21日,门户网站搜狐趁着团购网站的迅猛发展势头悄然推出了爱家团 tuan.sohu.com,一举成为了国内首个试水团购网站阵营的门户网站。
上周五,新浪、腾讯几乎同时推出了团购业务,其中,新浪的新浪团 life.sina.com.cn/tuan 将首发站选择在北京。而腾讯的QQ团购 tuan.qq.com 则将首发站落子深圳,有意瓜分日益膨胀的团购市场份额。
在几大介入团购业务的门户网站中,新浪团的支付方式主要集中在工行、建行、中行等几家主流的网上银行,搜狐爱家团的支付方式除了网银外,用户还可选择支付宝以及快钱等第三方支付工具,而腾讯QQ团的用户则可以选择网银或者腾讯旗下的财付通进行支付。
门户网进军团购网是必然的,但这对于那些难以获得融资或资金短缺的团购网站的打击则是致命的。
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