马云曾经说过自己最佩服的一家公司是星巴克,因为星巴克不仅仅只是一家卖咖啡的,而是卖一种生活品质,或者说卖咖啡的能卖成星巴克也算是极致了。同样我认为VANCL不仅是一家卖衣服的。
每次在VANCL上买东西都能给我带来快乐,如果女生享受逛街购物的话,那么我则享受于VANCl购物。
VANCL刚刚获得“2009年消费者最喜爱网站”服装类第一名。相信任何在VANCL上买过东西的人,很难让自己下次不再来VANCL购物。个人认为作为电子商务,无论从网站设计、货源、物流及售后服务, VANCL都做的很到位,如果你还在一心的研究电子商务,那么建议你先研究VANCL。
1、VANCL网站的设计,真正实现了我所说的 易用性和流水性 。
2、网站推广网络营销,VANCL主要推广是广告,新浪、搜狐等四大门户的黄金广告位占据的是VANCL的广告。网店代销、联署计划等,策划、投入都很全面很到位,营销所带来的流量(客户),只是一种机会,能否把住这机会就看实际内容了,而VANCL很好把这些流量转化为了利益。
3、物流, VANCL快递覆盖城市达到 862 个城市,而且都支持 COD(Cash on Delivery,货到付款),其中在上海、北京、广州等地建有建物流配送区域,所以本地库房发货,商品出库后市区24小时送达,郊区48小时送达;其它库房发货顺延2-4天。
4、高效的操作流程,VANCL一般在下订单后一个小时就能出库,出库后1—2个小时就能发货,再配上全面的物流,一般很快就能送到客户手上。
5、无可挑剔的售后服务,相信国内任何一家B2C的售后能及得上VANCL,至少目前是这样的。
6、从细节入手,一种良好的服务,给人的是一种享受。当你在VANCL下订单后会有手机短信和电子邮件及时提示你,当订单发货时又有短信和邮件告知,让人感觉放心、舒心。当你有疑问打电话咨询时,不要说名字和订单号,电话接听对方就能叫出你的名字,让人感觉很温馨。在一家让人感觉放心、舒心和温馨的电子商务网上购物难道不是一种享受吗?
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