在国外有不少专业博客写手,他们专门以写博客作为主要收入来源。美国有一些公司博客专业人士的年收入一般在4.5-9万美元之间,其中1%的年收入超过20万美元。
他们是怎样用博客赚钱的呢?John Chow的博客相信大家都知道,以下是他博客2008年5月的赢利情况。
直接广告位销售:$16,380.00
联署计划佣金: $9,757.04
ReviewMe: $3,000.00
Text Link Ads: $2,036.22
Kontera: $1,000,00
TTZ Media: $329.50
付费订阅: $20.00
FeedBurner: $6.64
ReviewMe 是一个专用于博客的付费评论服务。由广告商付钱,博主为其撰写付费帖子,对其产品或公司本身的评论,可以正面也可以是反面的,类似于sina科技栏目的文章。
Text Link Ads(文字链接广告网络),顾名思义就是文字链接,其价格由网页PR值、浏览量等决定,落伍者那20个文字链接就是Text Link Ads。
Kontera大家都很熟悉,起点中文就有这种广告。
可以看出,直接广告位出售占总收入一般以上,而付费订阅和FeedBurner的收入微乎其微,这跟国内大体上差不多。
国内比较有名的博客有洪波、月光等,不过其盈利倒是一般。其中月关博客,主要的广告是Google AdSense和百度联盟广告,大家都知道中文网的Google Adsense点击价格非常低,其收入一般不会太高,但有一个怪现象就是博客上的广告比其它网站广告点击率要高不上,可能不少读者是有意打赏的吧。
可见博客所为一个网站,其本身广告收入不在同等流量的网站之下。然而博客的价值并不在于流量,而在于读者的影响力,在于权威性,那么其更多的价值将会在类似于ReviewMe中展现。但是打理好一个博客,绝不比做一个同等流量网站容易,将对博主综合能力和耐力的考验。
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