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今天在IT时报上看到一篇《传统商店抱怨淘宝在逼人关门》的文章,该文描述了由于网店和网购的流行,而低成本的网络商店上同类商品的低廉价格,使得成本较高的传统商店面临关门。

尽管传统商店有着直接、实时等优点,但相比相差巨大的价格,的确很多人会选择网购,特别是有过网购经验的人。那随着加入网购的人越来越多,这会不会是一种趋势呢?我认为会是会的。

有过网购经验的朋友们都有这个感觉,当自己想购物时第一选择总会是在网上,不过对于某些物品总会担心质量、及后期维护等问题的商品,比如价格较高数码、电脑等还是在附近的实体店买。而对于像服饰、书籍等商品大多还喜欢在网上购买。

针对在网上购买的商品,购买者最大的担心就是实务效果,使传统商场变成网购平台的体验店、展示店,许多消费者都是试好商品后再到网上去买“便宜货”。统一款式的李宁鞋,网店上比传统商店可能要便宜1/3,在传统商店试穿后再到网上去买的确很不错。

从上面来看,传统商店似乎被逼关门,在以后的商业街里少了服装店、书城,因为谁也不想花高价的成本开一家公益场所让人试衣服、借阅图书。但事情真的会这样发展吗?实际上是不可能的!

让我从模式谈起,任何商业如果的模式清晰、流水线明了,那么它就是中很难盈利的模式,相反那些让人看不懂是如何盈利的商业模式是最最赚钱的,所以各企业所要做的是探索新模式。现在不管是传统商店还是网络商店,都已经没有什么技术含量的(也许还有资金力量),消费者不仅能容易知道各大商家同类产品的价格,而且还能知道他们进货的货源价格,这样商家的竞争是可想而知的。

我们先不说,生产品牌商自己的网络商城。就拿淘宝、拍拍那些网店来说,有哪个网店店长说做网店能赚钱呢?不少店长兢兢业业几个月,都不能赚个生活费。报道中说开网店一个能赚几万几万的那些人,要么是沧海一粟,要么是某些单位为了自身利益,引诱网民去开店。

所以从店长的利益出发,传统商店和网络商店并发此消彼长。但任何模式都有获利的一方,对于网购的流行消费也许是获利了,但真正获利的是想淘宝这样的平台提供商,看看百度、拍拍争着去做b2c就明白了。

随着互联网的发展,随着网上购物的日趋成熟,我想很多运营模式会多样化、对应法律法规也会日渐健全,到时候网店的门槛将不再这么低,现在的绝大部分的店长的“流血牺牲”将是推动电子商务历史性的前进。

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